Motivational factors affecting the decision to work in the food industry of Generation Z in Nakhon Pathom Province.

Abstract

This research aimed to study (1) motivational factors and decision-making of Generation Z employees in Nakhon Pathom Province to work in the food industry, and (2) motivational factors affecting the decision-making of Generation Z employees in Nakhon Pathom Province to work in the food industry. This research was a survey research. The sample group was 385 food industry employees in Nakhon Pathom Province, aged 18-28 years. The research instrument was an online questionnaire. The statistics used for data analysis included frequency distribution, percentage, mean, and standard deviation. The statistics used for testing the hypotheses were used in the multiple regression analysis. The results of the study found that most of the respondents were female, had a bachelor's degree or equivalent, had an average monthly income of 10,000-20,000 baht, and had 1-3 years of work experience. In addition, it was found that the motivating factors were welfare and compensation, job description, learning and self-development, relationships with coworkers, advancement opportunities, organizational reputation, and work values, respectively. The opinions of Generation Z employees in Nakhon Pathom Province's decision to work were at the highest level overall. The results of the hypothesis testing found that organizational reputation, advancement opportunities, welfare and compensation, and relationships with coworkers had a statistically significant effect on Generation Z employees' decision to work in the food industry in Nakhon Pathom Province at a level of 0.05.