Case Study Population in The Location of The Solar Power Generation Company

Abstract

            The objective of this study is 1) to examine the factors of social and environmental activities and their influence on the corporate’s social and environmental image perception of a solar energy company and 2) to investigate the impact of social and environmental activities on the corporate’s social and environmental image perception of a solar energy company. The study utilized a sample group residing around of the three projects and determined using Yamane's formula, consisting of 293 individuals. The sampling method employed a non-probability cluster sampling, and the research tools included a survey with a reliability coefficient of 0.843.Statistical analyses encompassed frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis. The findings revealed that for Project 1 social and environmental activities significantly influenced the corporate’s social and environmental image perception of the business (R² = 0.105, p < 0.05). For Project 2 both social and community engagement activities, as well as social responsibility activities, significantly affected the corporate image perception (R² = 0.202, p < 0.01). Lastly, for Project 3 social responsibility activities significantly influenced the corporate image perception (R² = 0.277, p < 0.05).