Price awareness affects the decision to choose the service of private domestic parcel delivery companies of consumers in Samut Sakhon province

Abstract

          The purposes of this research were A study of price awareness affecting consumer's decision to choose the service of domestic private parcel delivery companies in Samut Sakhon Province. The sample used in this study were people who decided to choose a parcel delivery service. which the exact population is unknown (Non-Probability Sampling) The sample size was calculated by using the formula of Cochran, M. (1993) to get a sample size of 400 people. Using accidental sampling. The research tool was a questionnaire. There is a confidence value for the entire issue (IOC) for the whole issue of 0.91. consisting of statistics used to analyze data, frequency, percentage, mean, standard deviation and multiple regression analysis.The results of the study showed that (1) the level of opinions towards market price awareness of service users with the highest average was that they chose to use the service with the service provider that set the starting price appropriate to the distance traveled visually. included at a high level has the highest average of 3.81 and (2) The results of the study concluded that the market price price higher than market and the price is lower than the market Affecting the decision to choose the service of private parcel delivery companies in the country of consumers in Samut Sakhon province. analysis of variance In the model of multiple regression analysis, it was found that price awareness price according to market price The price is higher than the market price. and the price is lower than the market price Affects the decision to choose the service of a parcel delivery company. by being aware of the price price according to market price Affecting the decision to choose the service of domestic private parcel delivery companies of consumers in Samut Sakhon province the most with statistical significance at the 0.05