Factors Affecting Decision to Use Mobile Application Services Under Technology Acceptance of Employees at Taokaenoi Food and Marketing Public Company Limited

Abstract

           The current study aimed at studying (1) the level of technology acceptance and level of decision-making in using the mobile application services of employees at Taokaenoi Food and Marketing Public Company Limited, (2) the level of technology acceptance that affected decision-making in using the mobile application services of employees at Taokaenoi Food and Marketing Public Company Limited. A research instrument was a questionnaire. A sample group consisted of 235 employees, drawn by stratified random sampling. Data were analyzed using descriptive statistics of percentage, mean, and standard deviation, and inferential statistics of multiple regression analysis, with a significant level of .05. The findings revealed that (1) technology acceptance and decision-making in mobile application services were high. The factor of technology acceptance in the aspect of trust by perception was the highest average. The factor for decision-making in using mobile application services for post-service behavior was the highest average. (2) The result of technological acceptance affected the decision to use the mobile application services of employees of Taokaenoi Food and Marketing Public Company Limited significantly at .05 level.