Brand Development and Creating Value in Digital Market

Authors

  • Waleeponn Charoenwai Thonburi University
  • Suwat Chimasandkanan Thonburi University
  • Wisit Rittiboonchai Faculty of Management Science, Nakhon Pathom Rajabhat University

Keywords:

Brand Development, Brand Creating, Digital Market

Abstract

Brand value creation is one of the importance marketing strategy to develop brand recognition to focused customers leads to acceptance and purchasing decision. Brand value creation strengthen brand and also the business. To develop brand value creation online, marketer and executive shall have skills different from the traditional marketing. For example, an ability to connect or collaborate with researcher, digital media producer, content creator or influencers to apply technology as a tool to enhance brand value creation development efficiently and sustainably for achieve target of the organization.

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Published

2025-04-28

How to Cite

Charoenwai, W., Chimasandkanan, S., & Rittiboonchai, W. (2025). Brand Development and Creating Value in Digital Market. Journal of Humanities and Social Sciences Thonburi University (Graduate Studies), 2(1), 60–70. retrieved from https://so13.tci-thaijo.org/index.php/gdjournal/article/view/1862

Issue

Vol. 2 No. 1 (2024): January-April 2024

Section

Academic Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required.