Towards Solutions to Enhance the Quality of Water Puppetry Experience in Vietnam through TripAdvisor Tourists' Reviews
Keywords:
Cultural tourism, TripAdvisor, Water puppetry, Customer reviews, Service improvementAbstract
This research analyzed online reviews of international tourists on TripAdvisor to explore the development of cultural tourism, particularly in the case of The Golden Dragon Water Puppet Theater in Ho Chi Minh City. The study employed a qualitative research method, using content analysis to examine the reviews left by tourists on TripAdvisor. The aim was to identify the positive and negative aspects of the cultural tourism experience offered by the theater, and to develop strategies for maintaining and promoting this unique cultural destination. The research found that cultural tourism is a growing trend worldwide and that online reviews on platforms such as TripAdvisor are important factors for tourists when choosing destinations. The study revealed that The Golden Dragon Water Puppet Theater was ranked 16th out of 244 entertainment activities in Ho Chi Minh City on TripAdvisor, with an overall rating of 4.0 stars based on over 1600 reviews. The majority of reviews were positive, highlighting the historical and cultural significance of the water puppetry show. However, negative reviews pointed out issues related to ticket purchasing and language barriers for foreign tourists. The study demonstrates the importance of online reviews in cultural tourism and provides valuable insights into how cultural destinations can improve their services and offerings to attract more international tourists.
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