A Phenomenological Study of Communication Practice and Innovations at Pamantasan ng Lungsod ng Valenzuela

Abstract

This research consists purposes were to study investigates the communication landscape of the Pamantasan ng Lungsod ng Valenzuela (PLV). Focused Group Discussions (FGDs) with university staff members (n=3) who act as the primary channels to internal and external stakeholders were used in the study, which employed a qualitative phenomenology research design.  The results show that although the university has successfully introduced significant innovations like the PLV WORLD system and uses a variety of digital platforms, there are substantial red tape obstacles and information filtering that impede efficient communication. Additionally, the study finds a discontinuity in disenchantment in some previous initiatives, including some Learning Management Systems that are no longer in use, and the text blast system. The study comes to the conclusion that in order to better serve the needs of staff and students, the university urgently needs to reassess its outdated technologies and centralize its communication through a dedicated Office of Communication. The findings were collated and discussed further by means of thematic analysis, thus relating it to existing studies. Although this study offers a fundamental qualitative viewpoint, more quantitative research is advised in the future to confirm these communication dynamics.