Participatory Development of Community-Based Tourism Potential in Piang Luang Village, Piang Luang Subdistrict, Wiang Haeng District, Chiang Mai Province

Abstract

This research aims to 1) analyze the problems of community tourism in Ban Piang Luang village through participatory research, 2) study the feasibility of community tourism promotion projects and activities, 3) study the models for implementing community tourism promotion projects and activities, and 4) evaluate the effectiveness of community tourism promotion projects and activities. The study area is Ban Piang Luang. The research is qualitative, using participatory action research methodology. A purposive sampling method was used to select 80 key informants, comprising: 1) community leaders and local representatives, 2) government and local administrative organization officials, 3) entrepreneurs and community enterprises, and 4) youth and people. Research tools included in-depth interviews, focus group discussions, group discussions, and observation. The data obtained were analyzed using descriptive analysis and environmental analysis to synthesize guidelines for cultural tourism development.

The research findings revealed that:

1) Ban Piang Luang possesses unique cultural capital, lifestyles, and natural resources but faces limitations in infrastructure, knowledge management, and personnel.

2) Sustainable development should be implemented in an integrated manner encompassing resource conservation, upgrading tourist attraction standards, developing community skills, and creating quality local products.

3) Developed model projects include promoting cultural and historical tourism and disseminating local cuisine. And the development of skills in communicating local wisdom through youth.

4) Monitoring and evaluation in collaboration with the public and relevant agencies reflects that these projects help to enhance tourism, increase economic opportunities, and create pride in local identity.