People's Expectations towards the Performance of Local Leaders in the Digital Age, Ban Prok Subdistrict, Samut Songkhram Province

Abstract

This research aims to 1) study the level of public expectations regarding the performance of local leaders in the digital age context, and 2) compare public expectations regarding the performance of local leaders in the digital age context, categorized by personal factors. This is a quantitative research study. The population consists of 8,739 residents of Ban Prok Subdistrict. The sample size was 382 people, determined using Taro Yamane's method. The research instrument was a questionnaire. Statistical analyses included frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and pairwise mean comparisons using the LSD method.

The research findings revealed that:

1. The overall level of public expectations regarding the performance of local leaders in the digital age context of Ban Prok Subdistrict was high ( = 3.61). When considered by individual aspects, the level of public expectations was also high. In terms of human relations ( = 3.71), governance ( = 3.65), social service ( = 3.64), ethics and morality ( = 3.63), leadership (  = 3.62), creativity (  = 3.58), and knowledge (  = 3.55), all were at a high level. The aspect of competence (  = 3.49) was at a moderate level.
2. Comparing the expectations of the people towards the performance of local leaders under the context of the digital age in Ban Prok Subdistrict, classified according to personal factors, it was found that people with different genders, ages, and occupations had different levels of expectations, which is consistent with the hypothesis.