TEN SUPREME INTELLECTUAL POWERS : DHARMA COMMUNICATION STRATEGY OF THE LOAD BUDDHA

Abstract

This article is written from the author's point of view, reflecting Buddha's Dharma communication strategy in ten principle knowledge integrated in order to be guide and understand for the general public in the dynamic social context affecting the exposure to different Dharma of Buddhist poeple in globalization era. This affecf can be changed in living conditions and lifestyle of the people especially the urban society that has to face a hectic lifestyle compete for survival, facing the serious moral and ethical crisis, rapid cultural change, cause Thai’s good things began to deteriorate. These things are all reflected in the behavior of people in the changing society. Monks therefore have played important role in propagation of Dharma that requires mental refining. Developed from original through sermon in the temple accordance with the present new strategy, both media forms and Buddhist content. The Buddhism symbolizes through the process of communication to understand, access and development through social medial. The first thing that Buddhism teaches is suffering, the problem that human beings should know and correct. The mission of Buddhism teaches in ten principle knowledge integrated in order to be guide and understand for the general public and able to apply the principles as basis for living their lifestyle.