SUSTAINABLE TOURISM MANAGEMENT APPROACH IN DOI PHA MI COMMUNITY, MAE SAI DISTRICT, CHIANG RAI PROVINCE

Abstract

This study had the following objectives, 1) to study identity in Doi Pha Mi community, Mae Sai District, Chiang Rai Province In the context of sustainable tourism management, 2) to study the process of tourism management and appropriate tourism activities In accordance with the guidelines for sustainable development in the Doi Pha Mi community, Mae Sai District, Chiang Rai Province and 3) to propose guidelines for development and tourism management in Doi Pha Mi community, Mae Sai District, Chiang Rai Province to sustainability. The sample group used in this study was community leaders, villagers, government agencies, tourism operators in the Doi Pha Mi community were 20 persons. The tools used in the study were the interview form and content analysis. The study indicated that;

1) Identity in Doi Pha Mi Community In the context of Sustainable tourist management was maintain the environment and complete nature and had the world's top coffee produced by the Akha people.

2) The appropriate process of tourism management and tourism activities In accordance with the guidelines for sustainable development in the Doi Pha Mi community, it was found that Doi Pha Mi community had public relations via social media. As for the community leaders and the public sector had taken care of natural resources and the environment to be able to use for a long time.

3) Guidelines for the development and management of sustainable tourism in the Doi Pha Mi community was found that there was an opportunity for outsiders to learn the local culture and coffee products of the Akha people. And it also invited people who exported the English language come to teach villagers within the community So that Akha people could communicate with tourist efficiency.