POLICY AND CULTURAL TOURISM MANAGEMENT OF CIVIL STATE IN LANNA

Abstract

The objectives of this research were 1) to study the policy and cultural management of civil state in Lanna, 2) to study the policy and strategic development of tourism management of civil state in Lanna and 3) to analyze the cultural management of civil state in Lanna. This research was a qualitative by used document and in depth interview in the Chieng Rai, Nan and Chieng Mai Province. The sampling groups were 15 persons as the Director of Tourism 3 persons, the Local Administrative Organization 3 persons and the Abbot 3 persons.

The results of the research were found as follows;

1.The result of the study the policy and strategic development of tourism management of civil state in Lanna found that the government had focus about the tourism of the country by had made two frames as policy conduct of power cooperation of civil state, tourism and the Thai tourist strategy on 2015-2017. There were three strategies as 1) the tourist marketing, 2) the trade development and tourist service and 3) the service of tourist management. The government had not only used these three strategies but all so the sufficient economic principles to solve the problem by emphasizing the economic, occupation, income, cooperate and strong community division. The government had made the Thai tourist strategy three years continuously (2015-2017) and up to the present time it had made the visions, goals, missions and indexes.

2.The result of the study of the policy and strategic development of tourism management of civil state in Lanna in overall found that Chieng Rai, Nan and Chieng Mai Province had conducted the cultural tourism management respectively that they conducted by themselves by joining the Buddhist monks, the monastery committee, patron of Buddhist monk and had used the budget of the monastery and come from the donation of the tourist and the school had taught the English to the guide. In part of the public section had a few development that was not covered as the advertising the tourism policy on 2015, income increasing, spread the income to the Local, the Thai’s qualitative development and the value added making about Thai tourism including the making strategy on 2015-2017.

3. The result of documentary analyze of the cultural management of civil state in Lanna found that it had conducted the policy and the cultural management of civil state in Lanna that they also brought the sufficient economy principle to guide for solving the problems as economic, occupation, income, cooperation and strong community. It had also matched the tourism policy of government that announced the year of tourism on 2015 and the government had made the Thai’s tourism strategy on 2015-2017.In part of Chieng Rai, Nan and Chieng Mai Province had conducted the cultural tourism management by itself by cooperating of Buddhist monk, monastery committee, the local wisdom and the school. They had used the budget of the monastery and the money of the tourist who donated to the monastery and patron of Buddhist monk. In term of the public sector had not direct supported of the budget for cultural tourism management.