GUIDELINE FOR BEHAVIORAL PROMOTION ON GOVERNMENT POLITICS OF MAE LAI SUB-DISTRICT MUNICIPALITY BY DEMOCRATIC WAY

Abstract

The objectives of this article were: 1) to study the guideline of behavioral promoting on government politics of Mae Lai Sub-district Municipality in accordance with the democratic way, 2) to study the problems and obstacles and recommendations of guidelines for behavioral promoting on government politics of the Mae Lai Sub-district Municipality in a democratic way. The research model was a mixed methods research consisting quantitative research and qualitative research. The quantitative research, the data collected by the questionnaire distribution method. The population and sample groups in the study consisted of People in Mae Lai Sub-district Municipality amounted 4,469 people randomed with Taro Yamane’s formula consisted of 367 persons. The collect data used accidental method and qualitative research. Data were collected by means of an In Depth Interview by purposive selection from 9 respondents.

The results showed that

1. The results of the analysis of the level of guidelines behavioral promoting on government politics of Mae Lai Sub-district Municipality under a democratic way in overall, it was at a high level (= 3.65, S.D. = 0.53). Considering in each aspect found that the areas with the highest averages were: Promotion of political news tracking (= 3.70, S.D. = 0.71) was at a high level and the promotion of political participation ( = 3..33, S.D. = 0.68) was the lowest mean.

2. The results of the analysis of data on problems and obstacles regarding the approach to promoting government politics behavior of the Mae Lai Sub-district Municipality according to the democratic way revealed that the people lacked faith in political parties, faith in politicians, severe political conflict, lack of unity in the community, lack of support from civil society, democratic political ideology, the state still lacks a political system that functions for the benefit of the majority of the people and problems in Thai political attitudes and behaviors. The recommendations are as follows:     

     1) The Local Administrative Organization or government agencies that are responsible for promoting public participation can use the information obtained from the research to be used as information for presenting project plans to promote public political participation.

     2) It can use the information obtained to improve the problem of people's perception of political news and correct the problem of political participation of the people in the area correctly and to the point and more in line with the people in the area.