THE DEVELOPMENT OF ARTISTIC TOURIST TOUTES OF LANNA PROVICIAL GROUP

Abstract

The objectives of this article were 1) to explore and collect the information on tourist attractions by bringing the local resources to build the tourrist sources with a creative art of Lanna Provicial Group, 2) to study the condition and potential the tourrism with a creative art of Lanna Provicial Group and 3) to develop the model of tourist routes with a creative art of Lanna Provicial Group which was a mixed methods research. It included 1) documentary research, 2) guantitative research, 3) gualitative research and  4) action research. The location of research was selected the North of Thailand. There were 8 provinces namely; Lampang Province, Lamphun Province, Chiang Mai Province, Chiang Rai Province, Mae Hong Son Province, Phrae Province, Nan and Phayao Province.

The rescarch results showed that the potential of the tourism with a creative art of Lanna Provicial Group on tourist attractive side, it found that the history of arf, folk arts and Buddhist art in Lanna that reflected the identity of Lanna clearly. In terms of tourist amenities side found that there were enough shops service to meet the needs of tourism. The access to tourist sources side found that the condition of the route to reach the tourist sources safety, the data display of travel information in online systems was clear. In tourist activities side tound that it reflected the specific identities on culture and in tourist administration side found that the participation of network partners conducted and opportunity made for community to earn income from tourist activities.

The model of tourist routes with a creative art of Lanna Provicial Group can create the model the tourist routes of its about 16 programs, taking tours.