THE KNOWLEDGE MANAGEMENT OF THE CREATIVE UPGRADING OF ARTS AND CULTURE IN LOCAL ECONOMY BASE ON THE KING’S PHILOSOPHY IN PHRAE PROVINCE

Abstract

This study aimed to investigate knowledge management and transfer body of knowledge on the community’s creative arts and cultures of Phrae province according to the King’s Philosophy. The qualitative data were collected from 47 key informants. The research instruments were interview and focus group discussion. The data were analyzed by using content analysis.

The results revealed that there were 5 stages of basketry’s knowledge management: 1. Knowledge identification, 2. knowledge creation and acquisition, 3. knowledge organization, 4. knowledge sharing, and 5. knowledge use. Putting King's Philosophy into action, each process is based on social activities such as participatory process and group work. Knowledge management, as a form of local knowledge inheritance, expresses the community's identity with agriculture. It not only boosts community revenue and self-reliance, but it also spreads basketry skills to neighboring communities. In terms of transferring processes of the knowledge packages on bamboo basketry, the products were created to meet household needs in the past. Nowadays, the designs have been developed to meet customers’ needs. In terms of network-building processes, the villagers work with many groups of people and various organizations to create high-quality basketry products. They have networks regarding the raw materials, production processes, and channels of distribution.