THE DEVELOPMENT AND ENHANCEMNT OF PRODUCTION AND VALUE ADDITION OF CULTUAL AND CREATIVE ARTS TO IMPROVE COMMUNITY ECONOMY BASED ON PHRAE PROVINCE' S FOUNDATION

Abstract

The main purpose of this study was to develop and enhance production and add value to cultural creative arts to improve the community economy based on Phrae province’s foundation. The 15 key informants used in this study were selected by purposive sampling method. In order to investigate the body of knowledge concerning the enhancement and value addition of cultural creative arts, the 5 key informants, consisting of the president and members of bamboo craft community enterprise, community leaders, and local scholars, were selected. The 10 key informants, consisting of president of community enterprise; local scholars; experts; community development workers; and representatives of customers and distributors, were selected to develop the phototype. The research instruments were the interview and focus group discussion. Then, the data were analyzed by applying content analysis, divided into major and minor issues.

The finding showed that the body of knowledge regarding the enhancement and value addition of cultural creative arts consisted of learning enhancement through ancestor inheritance of skills and knowledge. The tacit knowledge was gained through self-practice and experiences. The government and public organizations played a major role in improving skills and knowledge to enhance basketry products. To meet the demands of customers, products reflecting community identity have been designed in various forms and patterns. Developing prototypes as well as developing product patterns improves community income. In order to add value to the product and develop its identity, integrating the concept of creative art into the original patterns of products should be considered, for instance, using local resources such as Dok Sak (teak flower).