QUALITY OF PUBLIC SERVICE BASED ON SANGAHAVATHAMMA PRINCIPLES OF NANOI SUBDISTRICT MUNICIPALITY, NANOI DISTRICT, NAN PROVINCE

Abstract

          The purposes of this mixed-methods study were 1. to investigate the public opinion towards the public service quality of Na Noi Municipality, 2. to study the relationship between Sangahavatthu 4 and the public service quality of Na Noi Municipality, and 3. to propose guidelines for improving the public service quality of Na Noi Municipality, Na Noi district, Nan province. The quantitative data were acquired from 287 participants through questionnaires and analyzed using social science software, and the qualitative data were collected from 9 key informants through in-depth interviews and analyzed using content analysis.

         The results were as follows:

          1. Public service quality of Na Noi Municipality integrating Sangahavatthu 4 overall was at a high level. The satisfaction level towards Sangahavatthu 4 on the public service of Na Noi Municipality overall was at a high level.

          2. The relationship between Sangahavatthu 4 and the public service quality of Na Noi Municipality was high positive correlation (R=.908**). According to the hypothesis testing, the relationship between Sangahavatthu 4 and the public service quality of Na Noi Municipality was high correlation at a significant level of 0.01; the hypothesis was accepted.

          3. Guidelines for improving the public service quality of Na Noi Municipality were: 1) giving service to all individuals, treating everyone equally without advantages, and utilizing the same standards and forms; 2) 2) providing timely service by managing tasks accurately, tightly, and punctually based on procedures and government regulations; 3) staff readiness to provide satisfactory service to service recipients, including sufficient and up-to-date equipment and materials; 4) providing continuous and heartfelt service which focuses on service recipient's benefit including regular monitoring and sharing of helpful information to service recipients; and 5) developing service systems for keeping up with technological changes, reducing service time, and employing resources effectively and efficiently to maximize advantages without wastefulness.