ADMINISTRATION'S STRATEGY OF STUDENT DEVELOPMENT ACTIVITIES TO PROMOTE PUBLIC MIND OF STUDENT AT KOWITTAMRONG CHIANG MAI SCHOOL

Abstract

          The purpose of this independent study was to 1) develop administration strategies of student development activities to promote public mind of students, and 2) evaluate administration strategies of student development activities to promote public mind of students at Kowittamrong Chiang Mai School. The study was conducted through 2 following stages. The first stage was developing administration strategies for student development activities to promote their public mind. The population used in the step was 113 people. The research instrument was the questionnaire to find strengths, weaknesses, opportunities, and threats (S-W-O-T). The second stage evaluated administration strategies of student development activities to promote their public mind by 9 experts. The research instrument was an appropriateness and feasibility evaluation form of administration strategies draft for student development activities to promote the public mind of students at Kowittamrong Chiang Mai School.

          The results showed that the administration strategies draft consisted of 3 main strategies: Strategy 1: Encouraging the policy of promoting students’ public mind through Kowittamrong Chiang Mai School’s student development activities, consisting of 4 sub-strategies and 10 processes; Strategy 2: Enhancing the development of public mind promotion activities through Kowittamrong Chiang Mai School’s student development activities, consisting of 4 sub-strategies and 15 processes; and Strategy 3: Encouraging the organization of students’ public mind promotion activities, consisting of 2 sub-strategies and 6 processes. The results of the appropriateness and feasibility of the administration strategies were at the highest level.