Journal of Academic Humanities

A Comparison of Students Demands for Enrollment in a Bachelor's Program in Sport Mass Communications within the Educational Service Area 10

Kanchanat Udomsook, Supakan Chamroenraksa, Jaruwadee Kaewma — Tue, 02 Dec 2025 00:00:00 +0700

This research article aims to study the level of awareness of the field of sports mass communication and the institutions offering the program, to compare the level of awareness of the field of sports mass communication and the institutions offering the program, and to examine the needs and expectations of students regarding enrollment in the bachelor’s degree program in sports mass communication, particularly in terms of teaching and learning management, expectations towards the undergraduate study pathway, expectations in professional training, and expectations for career opportunities after graduation. There is a quantitative research. The research tool is a questionnaire. The sample consists of 442 students in Educational Service Area 10 (Provinces of Samut Sakhon, Samut Songkhram, Phetchaburi, and Prachuap Khiri Khan). The data are analyzed using frequency, percentage, one-way ANOVA. The results indicate that no statistically significant differences in awareness of the Sports Communication Program between genders; however, significant differences are observed based on school location, with lower awareness reported among students in Samut Songkhram Province. Awareness varied by institution, with Chulalongkorn University being the most recognizes (19.53%), followed by private universities (17.45%) and Thammasat University (14.34%). Additionally, 61.54% of students prefer regular programs, while 5.20% favored special programs, and 30.32% expressed interest in both types. Students show a preference for self-paced online learning. Their expectations for undergraduate studies include access to modern equipment and media production studios, instruction from media professionals, and practical learning experiences. In terms of professional aspirations, students express the most interest in photography, and multimedia and social media, followed by advertising, public relations, and integrated marketing communications/branding. Upon graduation, many students aim to become independent media entrepreneurs, followed by sports event organizers, and sports photographers. The body of knowledge indicates that the field of sports mass communication should promote itself more widely to increase recognition, provide special programs with options for online learning, organize activities utilizing new media, establish foundational media professional training for students, prepare modern laboratories and equipment, employ expert instructors, include courses in media business entrepreneurship to support independent careers after graduation.

Buddhism and Youth in the AI Society

Phramaha Noppadol Meekhamlueang, Somchan Sripraschayanon, Panisara Theprak — Tue, 02 Dec 2025 00:00:00 +0700

This article aims to study the role and significance of Buddhism in the context of the society of Artificial Intelligence (AI), which is an era where digital technology has a profound influence on human life, including thinking, working, relationships, and identity formation. While AI can enhance efficiency and convenience in social structures, it cannot address the ethical, existential, or spiritual aspects of life. Buddhism as a system of spiritual knowledge and an ethical guide, plays a crucial role in balancing and fostering awareness in deeper value dimensions through core teachings. The article also highlights emerging challenges such as AI ethics, the transformation of self in the virtual world, and the mental state of youth. These issues can be analyzed and addressed through Buddhist principles to enhance the ethical wisdom of humanity in an era where external technology is advancing, but the inner mind still requires cultivation and awakening for true humanity.

Developing Life Skills of Mahamakut Buddhist University Students through Buddhist Social Work Processes: A New Model in the Digital Era

Parinya Treethanya — Fri, 12 Dec 2025 00:00:00 +0700

This academic article presents a comprehensive model for developing life skills among Mahamakut Buddhist University students through the integration of Buddhist social work processes and digital technology. Based on a review of literature and related case studies, this research found that 21^st century life skills development should combine Buddhist principles, including the Four Sangahavatthus, Yoniso-manasikara, the Four Iddhipadas, and the Threefold Benefit with systematic social work processes and creative use of technology. Appropriate activities include online seminars, critical thinking workshops, digital volunteerism, and ethical technology training. The synthesized findings indicate that students can effectively develop life skills and moral values to sustainably cope with challenges in the digital era. The body of knowledge from this article is the presentation of a model for developing students’ life skills through a Buddhist social work process in the digital era, which has unique characteristics and distinctive features that differ from traditional life skills development models.

Jataka Analysis: Dharma from the Mouth of a Dog

Phrapalad Raphin Buddhisaro, Direk Duangloy, Mallika Phumathon — Fri, 12 Dec 2025 00:00:00 +0700

The article on ‘Jataka analysis: Dhamma from the mouth of a dog aims to demonstrate the Dhamma from the Jatakas which has the dog to play an important role of the Jataka story in Buddhism. There is a documentary study from texts and research works and present into the form of an academic article. In the study of ‘Kukkura Jataka’ and ‘Mahosatha Jataka,’ there were the Jataka story in Buddhism which were the framework for demonstrating morals and explaining Buddhism. In these stories, a dog was played the role for stories’ explanation, it was therefore called ‘Dharma from the Dog's Mouth’, which aimed to promote ethics that will result in new behavior and ethics as the dogs as protagonists of the story under the framework of Dhamma with the dog appearing in basis of the Jataka story. The body of knowledge is that the two Jataka stories concerns with the dogs which both reflect knowledge based on wisdom as guidelines for solving problems correctly and ethically.