Loyalty: A Factor for Business Sustainability
Keywords:
Loyalty, Business SustainabilityAbstract
Loyalty is a crucial strategy for organizations or businesses of all types to gain a competitive advantage in the long term, whether they are small or large. Executives should consistently prioritize it at all times, as building loyalty serves as a tool to connect the relationship between the organization or business and stakeholders and consumers, both directly and indirectly. This is a more effective tool than marketing that requires a large budget. Consequently, it will lead to profits for the organization or business easily and consistently, resulting in sustainable success.
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