Saint John's Journal (Humanities and Social Sciences)

A Study of Reading Achievement and Attitude Toward English Learning of Grade 6 Students by SQ4R Method and KWL-PLUS Method

2025-07-17T11:26:05+07:00

The purposes of this research were 1) To study the reading comprehension achievement of Grade 6 students by using the SQ4R learning management together with the KWL-Plus learning management, and 2) To study the student attitude towards learning English subject. The research population was 23 Grade 6 students, selected specifically through purposive sampling, Islam Pattana School, semester 1, academic year 2022. The research instruments consisted of 1) six plans of SQ4R and KWL-Plus learning activities for twelve 50-minute periods, 2) a pre-test and post-test to measure reading comprehension achievement before and after undergoing the learning activities, and 3) student attitude sheet towards learning English after class test.

The research finding showed that 1) post reading comprehension achievement of Grade 6 students by using SQ4R learning management together with KWL-Plus learning management was significantly higher than their pre-learning, and 2) student attitude towards learning English subject was also in a good level.

The Role of Customer Value Co-creation Behavior on Customer Loyalty: The Mediating Role of Customer Experience Value Among Bike-sharing Customers

2025-07-17T12:23:19+07:00

This study aims to investigate and construct a structural equation model to explore the mediating role of customer experience value between customer value co-creation behavior and customer loyalty. This study utilizes a mixed research methodology. In qualitative research, the factors affecting customer loyalty are analyzed through coding the content of the interviews with 20 bike-sharing customers. In quantitative research, data have been collected online through distributed questionnaires in order to understand the current demand status of bike-sharing customers in Taiyuan, Shanxi Province; and based on these survey data, structural equation modeling has been constructed to verify the research hypotheses and theoretical conceptual framework.

The results show that customer value co-creation behavior has a positive effect on customer loyalty, and customer experience value plays a partial mediating role between customer value co-creation behavior and customer loyalty. The research in this paper complements the econometric research on customer value co-creation behavior in the sharing economy and provides a certain theoretical foundation for the development of the bike-sharing industry.

Risk Measurement of Chinese Commercial Banks Based on the Financial Model

2025-07-17T13:56:48+07:00

The purposes of this article were 1) to analyze the relevant indicators in operational risk measure value, 2) to analyze the explanatory variables and conduct regression analysis between risk operation measures and independent variables, 3) to analyze the income model to obtain data and explain the corresponding variables, 4) to study OLS, measure the results and use the fuzzy Delphi analysis method, 5) to analyze the correlation among three types of commercial banks and compare them through empirical regression analysis, 6) to analyze the empirical results and provide relevant suggestions for the three types of listed commercial banks. The samples were collected through a combination of theoretical and empirical methods. During this process, key risk indicator points were summarized through relevant data, which was a statement of research technology. The framework theory was then set, relevant literature and research methods were collected, and OLS multiple linear regression was used to conduct regression analysis on the samples. The model data were obtained through model setting and hypothesis testing and empirical results analysis.

The results of this study indicated that the relative operational risk of urban commercial bank groups was significantly higher than that of the other two groups. At the end of the paper, the analysis of the empirical results provided relevant suggestions for strengthening the operational risk management of the three types of listed commercial banks. At the same time, after conducting regression analysis to obtain results, ten experts were invited to verify the results through a questionnaire survey by using the fuzzy Delphi method, fully verifying the consistency between the results and the analysis. For commercial banks, some suggested exercising power, being accountable to the people, strengthening supervision, clearly assigning responsibilities, and establishing appropriate organizational structures, having clear and comprehensive regulatory risk management systems with specialized databases to reduce losses. On this basis, the definition of capital regulation, and the strengthening capital regulation, would allow for a comprehensive analysis of the risk management measures of commercial banks.

A Study on Characteristics of Learning Interests in the Teaching of Chanting Ancient Poetry in the First Grade of Primary Schools in Shizuishan City, China

2025-07-17T14:14:58+07:00

This study investigated the implementation of education in a primary school in Ningxia, China, employing a quantitative methodology through questionnaire and statistical analysis to achieve two objectives:1) the influencing factors of situational interest and individual interest in learning Chinese ancient poetry chanting among Grade 1 students of Shizuishan No.11 Primary School, and 2) the differences in ancient poetry chanting learning attitudes between groups with demographic characteristics, including age, family economic situation and parents’ level of education. The research population consisted of 210 students from Shizuishan No.11 Primary School, Ningxia, China in the 2023 academic year. The instruments of this quantitative and qualitative research were the interviews and a questionnaire. The number of valid sampling size was 140, for which the stratified sampling was combined with simple random sampling to collect data which were analyzed through frequency, percentage, mean and standard deviation.

The results of the study were as follows:
1) Basic characterization of interest in Chanting Learning showed a differentiated development, and 2) Attitudes toward learning
ancient poetry chanting were strongly influenced by different demographic characteristics, including gender, family economic status, and parents’ education level. They reflected in three aspects: gender difference, family situation characteristics and family chanting environment. Through this systematic empirical study, the meaningful evidence and insights to facilitate the promotion of ancient poetry education were generated. Meanwhile, the comprehensive development of students’ language skills, humanistic literacy, thinking abilities and aesthetic abilities was promoted

A Study on Labor Education in Higher Vocational Education in China: A Case Study of the Faculty of Culture Creativity and Tourism in Yuncheng Vocational and Technical University

2025-07-18T22:49:20+07:00

This research aimed (1) to identify issues in implementing labor education at Yuncheng Vocational and Technical University, and (2) to evaluate the effectiveness of Yuncheng Vocational and Technical University’s labor education programs in cultivating students’ labor spirit, labor concepts, labor values and labor skills. The quantitative approach was applied to this research, for which the research population included students from the Faculty of Culture Creativity and Tourism in Yuncheng Vocational and Technical University, with the total number of 1,360. The tool of data collection was a questionnaire. The number of valid sampling size was 300, for which the stratified sampling was combined with simple sampling to collect data which were analyzed through frequency, percentage, mean, standard deviation and descriptive analysis.

The research results showed that (1) the implementation of labor education at Yuncheng Vocational and Technical University was not ideal, and (2) Students from Yuncheng Vocational and Technical University had shown a high overall level of labor literacy, especially in terms of labor value and skill, with some room for improvement. By studying the application of labor education, it was possible to integrate labor education into the teaching of vocational colleges, achieve the integration of labor education and regular education, and help students develop worldviews, values and outlooks on life. In addition, labor education, through systematic and organized theoretical learning and practical teaching, was able to correct students’ perceptions of labor and help to improve their
overall and comprehensive quality, which also played a role in providing a reference basis for vocational colleges to carry out labor concept education.

Creative Leadership of Islamic Private School Administrators in Bangkok

2025-07-18T23:28:49+07:00

The purposes of this quantitative and qualitative research were: 1) to investigate creative leadership of Islamic private School administrators in Bangkok, 2) to compare the creative leadership of Islamic private school administrators in Bangkok based on personal factors and school size, and 3) to propose guidelines for developing creative leadership of Islamic private school administrators in Bangkok. The research population was 293 school teachers in the academic year 2023; the sample group was 169 school teachers as defined in the table of Crecy Morgan, selected randomly and proportionately from 10 schools. The questionnaire and interviews were used in the data collection, and the statistical analysis was through frequency, percentage, standard deviation, t-test, and one-way variance.

The research findings were as follows: 1) The creative leadership of Islamic private school administrators in Bangkok was high in overall criteria, 2) The comparative study of the creative leadership of Islamic private School administrators in Bangkok showed that only gender aspect was different at the 0.05 level of statistical significance, and 3) The proposed guidelines for developing creative leadership of Islamic private School administrators in Bangkok regarding creativity criteria were that leaders should have knowledge and ability to analyze and synthesize; they have to be creative, flexible, and impartial in their staff management.

Administration of the care and support system for students in schools for expanding educational opportunities under the North Bangkok Group in Bangkok Metropolitan Administration

2025-07-18T23:49:09+07:00

The purposes of this research are 1) to study the Administration of the care and support system for students in schools for expanding educational opportunities under the North Bangkok Group in Bangkok Metropolitan Administration (BMA), and 2) to compare the administration of the care and support system for students in these schools, classified by gender, work experience, education level, and school size. The sample group used in research is 278 performing teachers in these schools, selected through regional and proportional sampling. The research instrument is a questionnaire; statistics used in data analysis are frequency, percentage, mean, and standard deviation of T-test and one-way ANOVA test.

The research results show that 1) overall the Administration of the care and support system for students in schools for expanding educational opportunities under the North Bangkok Group in BMA is at the highest level. When considering various aspects, the promoting of student development, the screening, and the knowing of individual students are at the highest level. The student transferring, the preventing and solving problemsareatahighlevel.2) The different genders of teachers result in different opinions about the administration of the care and support system for students in school for expanding educational opportunities under the North Bangkok Group in BMA. It is different at statistically significant level of 0.05. For teachers with different education level, working experience and belonging to various sized schools, they do not differ in their opinions at statistically significant level of 0.05

The Development of Artistic Creativity of Prathomsuksa 4 Students Using Design Thinking Process with Creative Ideas as a Base

2025-07-21T10:49:41+07:00

The objectives of this research were 1) to develop a learning management plan using a design thinking process and creative ideas as a base so as to have an efficiency in line with the 80/80 criteria, 2) to compare the artistic creativity of Prathomsuksa 4 students before and after learning to use the design thinking process and creative ideas as the base, 3) to compare the academic achievement before and after learning to use the design thinking process and creative ideas as the base, and 4) to study the students’ satisfaction with the learning management in using the design thinking process and creative ideas as the base. The research population was 35 students of Prathomsuksa 4/1, Ubon Ratchathani Rajabhat University Demonstration School selected through cluster random sampling technique. The tools used in the research were 1) a learning management plan for a design thinking process and creative ideas as a base, 2) an assessment form for artistic creativity, 3) an achievement evaluation result in art learning, and 4) a satisfaction questionnaire. The statistics used in the research were percentage, average, and standard deviation, including hypothesis testing using t-test Dependent Samples.

The study results showed that 1) the learning management plan in using the design thinking process and creative ideas as a base had the efficiency of 81.12/81.34 which was higher than the designated criteria of 80/80, 2) The artistic creativity of students after learning was higher than before learning at the statistically significant level of .05, 3) The learning achievement of students after learning was also higher than before learning at the statistically significant level of .05, and 4) Students’ satisfaction with learning management that used a design thinking process and creative ideas as a basis was at a high level.

Development of Mathematics Problem-Solving skill and Self-Esteem using KWDL Technique and Metacognitive Learning Model

2025-07-21T11:11:42+07:00

The purposes of this research were 1) to develop the Mathayomsuksa 2 students’ skill in the mathematics problem-solving, and 2) to develop the Mathayomsuksa 2 students’ self-esteem using KWDL techniques and metacognitive learning model so as to be higher than the 60 percent criterion. The sample of this study was 20 Mathayomsuksa 2 students in the first semester of the academic year 2023, selected through cluster sampling. The research instruments were the mathematics learning lesson plans using KWDL techniques and metacognitive learning model, and the mathematics problems solving skill and self–esteem level test.

The research results showed that the students’ mathematics problem - solving skill after going through learning activities in using KWDL techniques and metacognitive learning model was higher than 60 percent criterion with statistical significance of .05 level and the self-esteem level of students after being trained through learning activities in using KWDL techniques and

The Impact of the Value of Speciality Agricultural Products, Live-Streaming Scenarios, and the Merchant Service Quality on Consumers’ Purchase Intentions in E-Commerce Live-Streaming

2025-07-21T13:45:54+07:00

With the advancement of information technology and the rapid growth of the e-commerce industry in China, the development of agricultural e-commerce, particularly through live-streaming platforms, has received increasing attention. This study has examined the impact of e-commerce live-streaming on consumers’ willingness to purchase regional agricultural products from multiple dimensions. A research model has been developed based on a comprehensive literature review and data collection, and subsequently analyzed using SPSS software.

The results have indicated that the perceived value of regional agricultural products, the live-streaming environment, and
the quality of merchant services all could significantly influence consumers’ purchase intentions. The study has suggested that
strengthening the brand value of regional agricultural products, optimizing live-streaming content, and enhancing service
quality could effectively promote the growth of agricultural e-commerce live-streaming, increase market share, and
build consumer trust, thereby facilitating agricultural modernization and rural economic revitalization. This research
holds significant implications for the development of agricultural e-commerce live-streaming.

Optimizing Startup Performance through Digital Finance and Opportunity Identification

2025-07-21T14:11:30+07:00

This study has drawn upon entrepreneurial opportunity theory and social resource theory, with new and small micro-enterprises as the research object and 1197 questionnaire responses as the data sample. It has analyzed the mechanism of the impact of digital finance on entrepreneurial performance, and has deeply explored the mediating effect of entrepreneurial opportunity identification and the moderating effect of social capital. The study findings have revealed several key points: Firstly, digital finance notably enhances entrepreneurial opportunity identification and innovation performance. Secondly, entrepreneurial opportunity identification serves as a mediating factor between digital finance and entrepreneurial performance. Lastly, social capital positively moderates both entrepreneurial opportunity identification and entrepreneurial performance. By deeply exploring the mechanism of the impact of digital finance on entrepreneurial performance, this study would provide important guidance for leveraging digital finance to enhance entrepreneurial opportunity identification in new and small micro-enterprises, promoting better realization of entrepreneurial performance activities, and effectively addressing issues such as financing difficulties for enterprises

The Impact of Social Identity on Chinese College Students’ Decisions on Returning Home for Employment: The Mediating Effect of Psychological Distance and the Moderating Effect of Belongingness

2025-07-23T11:14:58+07:00

The purposes of this study were 1) to investigate how social identity impacted Chinese college-student decisions to return to their hometowns for employment after graduation by studying the perception of social identity, 2) to investigate the dynamic decisions to return home process for employment, 3) to explore the interactions between belongingness psychology and decisions to return home for employment, 4) to investigate how decision-making processes impacted the decisions to return home among college graduates. By applying a snowball sampling method, the initial participants were selected from university students who were the researcher’s personal networks. The statistical method of Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for evaluation of 518 respondents from 23 provinces of China who participated in this study.

The findings revealed that social identity had a significant impact on the decision to return home. The study suggested that strengthening local identities and reducing psychological distances through targeted policies and educational initiatives could encourage more graduates to return to their hometowns, thereby supporting regional development and talent retention. This research could fill a significant gap in literature and offer valuable directions for future studies and practical applications.

The Level of New Literacy in the Digital Age for Students of Kindergarten Schools under the jurisdiction of Bangkok Metropolitan Administration

2025-07-23T11:25:38+07:00

The objective of this study was to study the level of new literacy in the digital age for students of kindergarten schools under the jurisdiction of Bangkok metropolitan administration. The research population included 429 kindergarten schools under the jurisdiction of Bangkok metropolitan administration. The study samples were 207 kindergarten schools, selected by stratified random sampling and simple random sampling. The informants were 207 homeroom teachers, representing each of the selected kindergarten- school samples. The instrument was an assessment form of the new literacy level in the digital age. The statistics for data analysis included frequency, percentage, mean, and SD.

The research results were as follows. Early childhood had a high level of new literacy in the digital age ( = 4.13, S.D. = 0.792). When considering each of the main components, it was found that human literacy was the one with the most average ( = 4.21, S.D. = 0.759), followed by data literacy ( = 4.19, S.D. = 0.754), and basic skills ( = 4.15, S.D. = 0.785) while technological literacy had the least average ( = 3.88, S.D. = 0.852). When considering each of the subcomponents, it was found that access and understanding media had the most average ( = 4.39), followed by humanity ( = 4.30), and knowledge of mathematics and science had the least average ( = 3.80).

The Integration of Buddhist Philosophy in the Mahajanaka Jataka for the Life Quality Development in the Present Thai Society

2025-07-23T19:36:30+07:00

This dissertation aims to 1) study the concept of quality of life development in contemporary Thai society; 2) study Buddhist philosophy in the Mahajanaka Jataka on quality of life development; 3) integrate Buddhist philosophy in the Mahajanaka Jataka for quality of life development in contemporary Thai society; and 4) create new knowledge and integration model for quality of life development in contemporary Thai society with Buddhist philosophy in the Mahajanaka Jataka. This is a qualitative research using the method of document research in philosophical dialect and reasoning with judgment under the process of analytic, appreciative and applicative approaches to lead to the creation of new knowledge in philosophy and Buddhism.

The research results have shown that integrated quality of life development must be developed simultaneously in 4 aspects: physical, social, emotional and intellectual, which will lead to the development of quality of life in Thai society that can live with quality and achieve sustainable peace. Buddhist philosophy in the Mahajanaka Jataka has a set of explanations on the Five Aggregates, the Three Characteristics, Dependent Origination, the Principle of Karma and the Cycle of Existence. Integrating Buddhist philosophy in the Mahajanaka Jataka to develop the quality of life in contemporary Thai society includes: 1) Developing physical quality of life, having good health, free from illness, and living in peace; 2) Developing moral quality of life, living together in society safely; 3) Developing mental quality of life, making the mind to progress, be strong, and stable; and 4) Developing intellectual quality of life, developing wisdom to know and understand things as they really are. New knowledge from this research is the 4Ss-Model.

Integrated Buddhist Model for Increasing Personnel Potential of Security Business in Digital Society

2025-07-23T19:59:17+07:00

This research article aims to 1) study the concept of increasing the potential of personnel in the security business in the digital society; 2) study the Buddhist ethics on Baladhamma for increasing the potential of personnel in the security business in the digital society; 3) integrate Buddhist Model for increasing the potential of personnel in the security business in the digital society; 4) create new knowledge and models of Buddhist integration for increasing the potential of personnel in the security business in the digital society. This is a qualitative research using a documentary research method under the analytic, appreciative and appreciative approaches to lead to the creation of a new body of knowledge in philosophy and Buddhism.

The research results have shown that the development of personnel potential of the digital society security business is a process of developing and promoting personnel to have knowledge, understanding, and work skills, as well as good attitudes and behaviors in order to improve work efficiency. This would allow personnel to have knowledge (Knowledge), skills (Skills) and good attitudes (Attributes) towards work and to be efficient in using the information technology tools related to security in the present era through continuous training, teaching, instillation and reinforcement. Increasing personnel potential according to Buddhism principles requires developing oneself to be a good person first, and then society would become good as well, which is in line with the “principle of conduct” because morality is a guideline for creating a good life for people. It is both a foundation for living life to achieve the highest goal of life and for the integration of Buddhist ethics and the 4 principles of virtue. They are used to enhance the potential of personnel in the organization in term of situational awareness, diligence, perseverance, and sacrifice, behavior and honesty, and good volunteer service. These would create a balance, i.e., personnel would not take advantage of each other, being kind, helpful and polite to each other, and having healthy body and a cool and peaceful mind, being intelligent, knowledgeable and with morality able to analyze and distinguish different things, having a consciousness, judgment and wisdom to be a good citizen and to survive in a digital society of the ongoing changes of the world and life. New knowledge from this research is the KECS Model, which is having a sense of responsibility with morality and public-spiritedness.

Development Guidelines of the Implementation of the Student Care and Support System of Pibool Prachasan School

2025-07-23T20:43:00+07:00

This research was a mixed-method research. The objectives of this research were 1) to study the implementation of the student care and support system of Pibool Prachasan School, 2) to develop guidelines for the improvement of the student care and support system of Pibool Prachasan School. The research population consisted of 133 government teachers and government employees. The tools used in this research were the questionnaire and the interview. Statistical analysis methods used to analyze the data were frequency distribution, percentage, mean, standard deviation and content analysis.

The study results showed that 1) the implementation of student care and support system of Pibool Prachasan school was at a high level, 2) on the whole, the development guidelines for the improvement of the student care and support system of Pibool Prachasan school comprised 2.1) the encouraging of teachers to develop their knowledge and understanding on how to use technology in studying and analyzing student data, 2.2) the encouraging of teachers to develop their knowledge and understanding about student screening forms and criteria, and how to use technology to group students, 2.3) the promotion of work-group establishment, project organization and coordination of all parties involved in preventing and solving student problems, 2.4) the stimulation and promotion for project operations as well as the provision of support resources in order to achieve success in promoting student development, 2.5) the raising of the level of implementation of “school health hero” project, focusing on coordination and networking so as to refer students to the appropriate help agencies.

Competency of Teachers of Vocational Educational Institutions under the Jurisdiction of The Samut Prakan Provincial Vocational Education Office

2025-07-23T22:49:41+07:00

This was a quantitative and qualitative research. The objectives were 1) to study the competency of teachers of vocational education institutions under the jurisdiction of the Samut Prakan provincial vocational education office, 2) to compare the opinions towards the competency of teachers of vocational education institutions under the jurisdiction of the Samut Prakan provincial vocational education office classified by sex, education qualification, age and work experience, 3) to suggest guidelines for developing competency of teachers of vocational education institutions under the jurisdiction of the SamutPrakan provincial vocational education office. The sample consisted of 226 teachers of vocational education institutions under the jurisdiction of the Samut Prakan provincial vocational education office. The tools used in this research were the questionnaire and the interview form. Statistical analysis methods used to analyze the data were frequency distribution, percentage, mean, standard deviation, t-test independent sample, F-test (One-way ANOVA) and content analysis. The study results were shown as followed: 1) the competency of teachers of vocational education institutions under the jurisdiction of the SamutPrakan provincial vocational education office as whole was at a high level, 2) difference in sex, educational qualification, age and work experience of these teachers as whole resulted in diverse opinions at the statistically significant level of 0.05, 3) guidelines for developing competency of teachers as a whole were: Educational institution administrators should encourage teachers to participate in training, seminars, or activities that would help develop their competency. The administors should supervise and provide advice as well as assistance.

The Effects of Using 5- Step Collaborative Learning Activities in Enhancing German Language Learning Achievement and Reading Comprehension Skill of Grade 12 Students

2025-07-24T15:11:33+07:00

This research aimed to compare 1) the German language learning achievement of grade 12 students before and after learning through activities based on a collaborative 5-step learning process, and 2) their German reading comprehension ability before and after using the same learning activities. The sample group for this study consisted of 20 students in grade 12 from Debsirin School, Pom Prap Sattru Phai District, Bangkok, during the first semester of the academic year 2024. The research instruments included the collaborative 5-step learning activities, a German language achievement test, and a German reading comprehension test. The collected data were statistically analyzed through t-test.

The research findings revealed that 1) the German learning achievement of grade 12 students after implementing the collaborative 5-step learning activities was ( 13.30, S.D. 2.79) higher than the achievement before the implementation of learning activities ( 7.70, S.D. 1.71) at the statistically significant level of .05, and 2) the German reading comprehension ability of grade 12 students was ( 14.50, S.D. 1.50) also higher than before the implementation of learning activities ( 8.25, S.D. 1.74) at the statistically significant level of.05

Marketing and Packaging Factors That Influence Thai Airways Air Hostesses’ Purchasing Decisions of Cosmetics

2025-07-24T15:41:44+07:00

The objectives of this research were to 1) study the marketing factors affecting the decision to buy cosmetics of female flight attendants on Thai Airways, 2) study the consumer behavior factors influencing the decision to buy cosmetics of female flight attendants on Thai Airways, and 3) study the packaging-design influence on the decision to buy cosmetics of female flight attendants on Thai Airways. A questionnaire was used as a tool to collect data from a research population of 400 people. The statistics used were descriptive statistics, inferential analysis statistics, and Pearson’s correlation coefficient. The research findings showed that 1) for consumer behavior factors in terms of marketing mix, price was given the highest importance (= 4.55), followed by product (= 4.28), promotion ( = 4.23), and distribution channels ( = 4.20); 2) for consumer behavior factors, buyer response and buyer characteristics (psychological factors) were given the highest level of importance ( = 4.39); 3) for the image and brand factors in purchasing cosmetics, brand reliability and certification from the Food and Drug Administration had the highest influence on decision-making ( = 4.34), and 4) for the influence of package on purchasing cosmetic, the cosmetic packaging shape had the highest influence on decision-making ( = 4.35). The results of the hypothesis testing indicated that personal characteristics in terms of education level, consumer behavior factors in terms of marketing mix, consumer behavior factors, and brand image factors had a positive relationship with the influence of cosmetic packaging at a statistical significance level of 0.05. The research results also provided information on future consumer needs as well as guidelines for improving entrepreneurs’ products to truly meet consumer needs and create more value for the products.

The Impact of Professional Identity on Work Engagement Among Counselors in Chinese Private Universities: The Mediating Role of Proactive Personality

2025-07-24T19:55:28+07:00

This study aims to explore the relationship between professional identity and work-engagement among counselors in private universities in China, with a particular focus on the mediating role of pro-active personality. The research employs a quantitative approach, utilizing surveys to collect data from 439 counselors in private universities in Sichuan Province. Structural equatio modeling (SEM) is applied to analyze the relationships among professional identity, proactive personality, and work engagement. The results indicate a significant positive correlation between professional identity and work-engagement, with proactive personality enhancing this relationship. The findings suggest that counselors with a stronger professional identity are more engaged in their work, and those with a proactive personality exhibit even higher level of engagement. This study contributes to the literature by highlighting the importance of proactive personality in the development of professional identity and its impact on work engagement, providing valuable insights for enhancing the professional development of counselors in private universities.