JOURNAL OF LANNA RESEARCH REVIEW
https://so13.tci-thaijo.org/index.php/JOLRR
<p><span class="C9DxTc ">วารสารล้านนาวิจัยปริทรรศน์มีวัตถุประสงค์เพื่อส่งเสริมการศึกษาค้นคว้าและเผยแพร่บทความวิจัย บทความวิชาการ โดยเน้นสาขาวิชาพุทธศาสนา ปรัชญา ศึกษาศาสตร์ รัฐศาสตร์ รัฐประศาสนศาสตร์ การศึกษาเชิงประยุกต์ พัฒนาชุมชน</span></p>วัดผ้าขาวen-USJOURNAL OF LANNA RESEARCH REVIEW2822-0811Public Participation in Community Development Management Based on the Sufficiency Economy Philosophy, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1634
<p>This article research objectives were 1) to study the public participation in community development administration based on the Sufficiency Economy Philosophy, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province, and 2) to compare the level of public participation in community development administration based on the Sufficiency Economy Philosophy, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province. This research was quantitative. The population was people living in the area of Suan Phueng Subdistrict Municipality, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province. The sample consisted of 234 people. The Krejcie and Morgan's ready-made table method was used. A questionnaire was used to collect data. The statistics were frequency, percentage, mean, standard deviation, t-test, and F-test. The statistical significance was set at 0.05.</p> <p>The research results found that</p> <p>1.The public participation in community development administration based on the Sufficiency Economy Philosophy, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province, overall, was found to be at a high level. When considering each aspect, all 4 aspects were at a high level. The order of the mean was from highest to lowest, namely, participation in decision-making, the highest mean ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.65) was followed by participation in operations <br />( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.63) and participation in receiving benefits and participation in evaluation had the same mean ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.51)</p> <p>2. The comparison the level of public participation in community development administration based on the Sufficiency Economy Philosophy, Suan Phueng Subdistrict, Suan Phueng District, Ratchaburi Province, people with different genders, ages, education levels and occupations had similar levels of participation. People with different incomes, length of stay in the community and environmental factors had different levels of participation with statistical significance at the 0.05 level. </p>Chaiyut SanguankaewTaret TanasomboonChinnaphat PhutthachartKamolporn Kalyanamitraนริดา พรนาคสอนโกษา
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2025-12-262025-12-2662111Political Participation of People in Phra Ajarn Subdistrict, Ongkharak District, Nakhon Nayok Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1633
<p>This research aims to 1) study the factors affecting public participation in politics and governance; 2) compare the opinions of people with different personal characteristics regarding factors influencing public participation in politics and governance; and 3) study the suggestions of the public regarding factors affecting public participation in politics and governance in Phra Achan Subdistrict, Ongkharak District, Nakhon Nayok Province. This is a quantitative research. The population is the 6,551 people in Phra Achan Subdistrict. The sample size is 365 people, determined using the Krejcie and Morga formula, with simple random sampling. The research instrument is a questionnaire. Data was analyzed using percentages, frequency distributions, means, standard deviations, and comparisons using One Way ANOVA and t-test.</p> <p>The research findings showed that:</p> <ol> <li>Overall, public participation in politics and governance in Phra Achan Subdistrict is at a moderate level ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.20, S.D. = 1.62). When considering each aspect, it was found that attending rallies or listening to the policies of politicians was at a moderate level. 1. It was at a high level ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.53, S.D. = 1.73).</li> <li>Comparing people with different personal characteristics, gender, age, education level, occupation, income, and length of residence in the area, it was found that people's opinions regarding factors influencing political and administrative participation in Phra Achan Subdistrict did not differ significantly in all aspects at the 0.05 significance level.</li> </ol> <p>3. Additional opinions and suggestions regarding political and administrative participation in Phra Achan Subdistrict showed that kinship and friendship relationships had a significant influence on people's political and administrative participation.</p>Thanaporn KrongpanyaJiraporn SukkaromChucheep BiadnokAnuwat KrasangRatchapol Sukram
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2025-12-262025-12-26621222People's Expectations towards the Performance of Local Leaders in the Digital Age, Ban Prok Subdistrict, Samut Songkhram Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1619
<p>This research aims to 1) study the level of public expectations regarding the performance of local leaders in the digital age context, and 2) compare public expectations regarding the performance of local leaders in the digital age context, categorized by personal factors. This is a quantitative research study. The population consists of 8,739 residents of Ban Prok Subdistrict. The sample size was 382 people, determined using Taro Yamane's method. The research instrument was a questionnaire. Statistical analyses included frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and pairwise mean comparisons using the LSD method.</p> <p>The research findings revealed that:</p> <ol> <li>The overall level of public expectations regarding the performance of local leaders in the digital age context of Ban Prok Subdistrict was high ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.61). When considered by individual aspects, the level of public expectations was also high. In terms of human relations ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.71), governance ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.65), social service ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.64), ethics and morality ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 3.63), leadership ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.62), creativity ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.58), and knowledge ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.55), all were at a high level. The aspect of competence (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.49) was at a moderate level.</li> <li>Comparing the expectations of the people towards the performance of local leaders under the context of the digital age in Ban Prok Subdistrict, classified according to personal factors, it was found that people with different genders, ages, and occupations had different levels of expectations, which is consistent with the hypothesis.</li> </ol>Chaweewan PuranithiTassanan AsasukCharoen SrisalakPeerapon Thaithong
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2025-12-262025-12-26622338Guidelines For School Administration to Address Climate Change In Chiang Mai Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1657
<p>The purposes of this study were 1) study the conditions and problems of School Administration for Addressing climate change, 2) examine the climate change management approaches of schools with best practices and 3) develop and validate management guidelines. The study employed a mixed-methods research approach. The sample for studying conditions and problems consisted of 65 participants, while 7 participants were interviewed as the target group, and 10 participants were involved in the development and validation of guidelines. Research instruments included 1) questionnaires, 2) interview forms, 3) guideline development forms, and 4) guideline validation forms. Data were analyzed using frequency, percentage, mean (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> ), standard deviation (S.D. ), and content analysis.</p> <p><strong>The research findings revealed</strong></p> <ol> <li>The overall conditions and problems of educational institution management for climate change adaptation were at a moderate level, with greenhouse gas emission reduction being the highest-ranked aspect.</li> <li>The climate change management approaches of schools with best practices in 7 areas included 1) Risk assessment: implementing measures and developing risk plans, 2) Planning: creating short-term and long-term plans, 3) Greenhouse gas emission reduction: implementing energy conservation policies, 4) Adaptation: developing curricula,5) Knowledge provision and awareness raising: organizing problem-based learning activities,6) Collaboration: establishing agreements, and 7) Monitoring and evaluation: defining indicators and assessment tools.</li> </ol> <p>3. The developed guidelines consisted of 4 components 1) Principles, 2) Objectives, 3) Methods comprising 7 areas and 4) Success conditions. The validation results showed that the overall appropriateness and feasibility of the guidelines were at the highest level and met all the established criteria.</p>supapong suwannamasYongyouth YaboonthongTharn Thongngok
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2025-12-262025-12-26623953Development of Karen Antique Woven Fabric Product from Houy Horm Nok Community, Tha Mae Lob Lob Subdistrict, Mae Tha District, Lamphun Provine
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1662
<p>This research aims to 1) study the ancient Karen woven fabric patterns of the Huai Hom Nok weaving group, 2) develop products from these ancient Karen woven fabric patterns, and 3) present distribution channels for the Huai Hom Nok weaving group's products. This is qualitative research using interviews and focus group discussions with 26 key informants. Data analysis will be conducted using content analysis, and the results will be presented descriptively.</p> <p>The research findings indicate that:</p> <ol> <li>The ancient Karen woven fabric patterns of the Huai Hom community are created by blending the surrounding nature, such as mountains, spiders, rice plants, and streams, with the culture, traditions, and beliefs of the Karen ethnic group. The patterns are created on backstrap looms through imagination and imitation of nature, clearly reflecting the identity and uniqueness of the Huai Hom community.</li> <li>Product development focuses on improving existing designs to be more distinctive and modern while maintaining the unique ancient patterns of the Karen ethnic group. Examples include transforming traditional shoulder bags into handbags and V-neck Karen woven shirts into jackets. New patterns such as butterflies, crescent stars, trees, and flower petals, adorned with ribbons, are being added to reflect the culture, lifestyle, and stories of the community. Sales channels are being developed through online platforms and internet media to increase product accessibility.</li> </ol> <p>3. Promoting distribution channels for the community's backstrap loom woven fabrics in Ban Huai Hom focuses on grouping those interested in weaving ancient patterns to develop more attractive products and expand sales channels both in physical locations and online. Emphasis is placed on collaboration with government and private sectors to increase consumer reach and spread awareness of ancient patterns.</p>wareechaya prasomphethiranTipaporn YesuwanSahathaya Wises
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2025-12-262025-12-26625468Guidelines for Developing Integrated Leadership in the 21st Century for School Administrators under Khon Kaen Primary Educational Service Area Office 5
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1747
<p>This research aims to 1) study the current state, desired state, and needs; 2) study development guidelines; and 3) evaluate the integrated leadership development guidelines. This is a mixed-methods research. The sample consisted of 496 school administrators and teachers, selected using stratified random sampling. The research instrument was a questionnaire with a reliability coefficient of 0.97. Qualitative data was collected through interviews with three administrators demonstrating best practices. Statistical analysis included percentages, means, standard deviations, needs assessments, and interview transcripts, using descriptive content analysis and quartile range analysis.</p> <p>The research findings revealed that:</p> <p>The overall current state was found to be at a high level. When considering each aspect individually, the aspect with the highest mean score was creativity, followed by commitment to success, integrated vision, and teamwork. The overall desired state was found to be at the highest level. When considering each aspect individually, the aspect with the highest mean score was creativity, followed by integrated vision, commitment to success, and teamwork. The overall needs assessment revealed a needs index of 0.17. The integrated leadership development guidelines for 21<sup>st</sup> century school administrators comprise four areas: 1) Teamwork (7 approaches), 2) Integrated vision (7 approaches), 3) Striving for success (6 approaches), and 4) Creativity (6 approaches).</p>Tanattha SonaiemVanich Prasertphorn
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2025-12-262025-12-26626981Development of Learning Achievement and Retention in English Vocabulary for Daily Life through Vocabulary Games Technique among Grade 3 Students in Private Schools under Mueang Krabi District, Office of Krabi Provincial Education.
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1772
<p>This research aims to 1) improve English vocabulary learning achievement for daily life using vocabulary game techniques to meet the specified criterion of 70%, 2) study the progress in English vocabulary learning using vocabulary game techniques among third-grade students in private schools, 3) study the retention of English vocabulary among third-grade students in private schools, and 4) study the satisfaction of third-grade students in private schools with English learning using vocabulary game techniques. This is a quasi-experimental research design. The population consists of third-grade students studying in the second semester of the 2024 academic year from 11 private schools. The sample used in this research is 28 third-grade students from Thida Mae Phra Krabi School, second semester, 2024 academic year, obtained through simple random sampling. The instruments used include 1) a set of English vocabulary content for daily life, 2) lesson plans, 3) an achievement test, and 4) a questionnaire on student satisfaction with the teaching and learning methods.</p> <p><strong>The research findings revealed that:</strong></p> <ol> <li>The learning achievement in the subject of improving English vocabulary learning achievement for daily life using vocabulary game techniques after the experimental teaching was 87.86%.</li> <li>The learning progress was 0.7, which is considered high, representing 70%.</li> <li>The retention of English vocabulary for daily life using vocabulary game techniques after the lesson and two weeks after the lesson did not differ significantly.</li> </ol> <p>4. Students expressed the highest level of satisfaction.</p>Suchanuch KaewsukTanadol SomboonWeera Wongsan
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2025-12-262025-12-26628296Guidelines for Developing Academic Leadership in the Digital Era of Educational Administrators under Phuthani Group Provincial Office of Learning Encouragement
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1901
<p>This research aims to 1) study the current state, desired state, and needs of academic leadership in the digital age among school administrators, and 2) propose guidelines for developing academic leadership in the digital age among school administrators. A mixed-methods research approach was used. The sample consisted of 349 school administrators and teachers. The instruments used included questionnaires, frequency distribution, percentages, means, and standard deviations, interviews with administrators demonstrating best practices, and transcription of interviews using descriptive content analysis and quartile range analysis.</p> <p><strong>The research findings revealed that:</strong></p> <ol> <li>The current state, overall, is at a high level. The aspect with the highest mean score is supervision, monitoring, and evaluation of teaching and learning management, followed by student development, teacher development, and the development of learning materials and innovations. The desired state, overall, is at the highest level. When considering each aspect individually, the development of learning materials and innovations is the highest, followed by teacher development, supervision, monitoring, and evaluation of teaching and learning management, student development, the setting of the school's vision, goals, and mission, and curriculum and teaching and learning management. The importance of the needs, overall, was found that the needs assessment index is 0.27.</li> <li>The guidelines for developing academic leadership in the digital age for school administrators consist of 6 areas: 1) Defining the school's vision, goals, and mission; 2) Curriculum management and teaching management; 3) Development of learning materials and innovations; 4) Teacher development; 5) Student development; and 6) Supervision, monitoring, and evaluation of teaching management.</li> </ol>Sureephong MonjitVanich Prasertphorn
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2025-12-262025-12-266297109Indicators of Stress Symptoms, Behaviors, and Emotions Among Residents of Nakhon Pathom Province Requiring Monitoring and Treatment
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1943
<p>This research article aims to investigate the fundamental information regarding symptoms, behaviors, and emotional indicators that reflect the stress levels of residents in Nakhon Pathom Province, specifically those whose conditions fall within the range requiring monitoring and therapeutic intervention. The study employed a quantitative research design with a sample of 400 participants. A standardized stress assessment form was used as the research instrument, and the data were analyzed using descriptive statistics, including frequency, percentage, and standard deviation.</p> <p><strong>The findings revealed that:</strong></p> <p>Most participants exhibited normal stress levels (40.00%), followed by those with slightly above-normal stress levels (35.00%). Among those requiring attention, 9.00% experienced moderately high stress, while 5.00% showed very high stress levels requiring psychological care.</p> <p>An item-by-item analysis of symptoms, behaviors, and emotions among groups that required monitoring or intervention indicated that individuals with moderately high stress most frequently experienced excitability toward unfamiliar events and fear of making mistakes, followed by social withdrawal and fatigue or lack of motivation. The least frequent symptoms included heart palpitations and muscle tension. For those with very high stress, the most frequent symptoms were social withdrawal, insomnia due to overthinking or worry, and restlessness or hopelessness, while the least frequent symptom was a sense of worthlessness.</p>Sudjai PhookongleeWinyu Kinasen
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2025-12-262025-12-2662110121Guidelines for Developing Digital Leadership of Educational Administrators under Khon Kaen Provincial Office of Learning Encouragement
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/1987
<p>This research aims to study 1) the current state, desired state, and needs of digital leadership among school administrators, and 2) guidelines for developing digital leadership among school administrators. The sample group consisted of 24 school administrators, 42 teachers, and 175 teachers from the Non-Formal Education Center, totaling 241 people. The data collection tool was a questionnaire. The statistics used included frequency distribution, percentage, mean, standard deviation, Cronbach's alpha coefficient, needs assessment index, and interviews with 6 administrators and teachers from 3 schools. The interview transcripts were transcribed using descriptive content analysis and evaluated using the quartile range by 7 experts selected using purposive sampling to confirm the guidelines for developing digital leadership among school administrators.</p> <p><strong>The research results showed that:</strong></p> <ol> <li>The overall current state is at a high level. Considering each aspect individually, the aspect with the highest average score is digital communication, and the aspect with the lowest average score is digital vision. The overall desired state is at the highest level. Considering each aspect individually, the aspect with the highest average score is digital literacy, and the aspect with the lowest average score is digital collaboration. The overall average (PNI<sub>modified</sub>) of the digital leadership needs of school administrators under the Khon Kaen Provincial Office of Learning Promotion is 0.27.</li> <li>Guidelines for developing digital leadership among school administrators under the Khon Kaen Provincial Office of Learning Promotion consist of 4 areas and 16 approaches, comprising: 1) Digital Vision (5 approaches), 2) Digital Knowledge (4 approaches), 3) Digital Communication (4 approaches), and 4) Digital Collaboration (5 approaches).</li> </ol>Kullaphanan chueanidAdul Pimthong
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2025-12-262025-12-2662122133The Way of Life and the Role of Those Who Have Attainment of the Dhamma in Theravada Buddhism
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/2028
<p>This Research aims to 1) Study the attainment of the Dhamma by laypeople in Theravāda Buddhism, 2) Examine the way of life and the role of laypeople who have attained the Dhamma in Theravāda Buddhism, and 3) Analyze the way of life and the role of laypeople who have attained the Dhamma in Theravāda Buddhism. This research is qualitative, using documentary research methods.</p> <p><strong>The findings revealed that </strong></p> <ol> <li>The attainment of Dhamma by laypeople in Theravāda Buddhism is a process of self-training through morality (Sīla), concentration (Samādhi), and wisdom (Paññā), until one can gradually abandon defilements and attachment to self. This begins with listening to and practicing the principles of the graduated discourse (Anupubbīkathā) and the Four Noble Truths (Ariya-Sacca). Through this, one can attain various levels of enlightenment, from Stream-enterer (Sotāpanna) to Arahant. Each level is associated with the abandonment of fetters that bind the mind. Even as a layperson, one can attain liberation just like a monastic, if one practices correctly and consistently.</li> <li>Laypeople who have attained the Dhamma live according to moral principles such as observing the five precepts, practicing meditation, giving alms, and following the three grounds of meritorious action. They play an important role in spreading the Dhamma and being good role models in society. Notable examples include the wealthy merchant Anāthapiṇḍika and the great laywoman Visākhā.</li> <li>The way of life before and after Dhamma attainment changes profoundly. Before attainment, laypeople follow the fourfold assembly, focusing on accumulating merit and faith. After attainment, they live peacefully, calmly, and help others approach the Dhamma. Thus, the attainment of Dhamma by laypeople not only contributes to personal development but also benefits family, society, and Buddhism, affirming the possibility of liberation from suffering and the attainment of Nibbāna for anyone who strictly follows the Dhamma teachings.</li> </ol>kumnoi JanjangPhrakhru Sirisutanuyut -Phairin Na Wanna
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2025-12-262025-12-2662134146"Metaverse" Learning Model Development for Creative Arts and Cultural
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/2076
<p>This research aimed to: 1) study and analyze a creative model for learning art and culture on the metaverse platform; 2) develop such a learning model; and 3) establish a learning network through the metaverse. A mixed-methods research approach was employed in Phra Nakhon Si Ayutthaya Province. The qualitative sample group consisted of 10 experts, while the quantitative experimental group comprised 100 Mathayom 3 (Grade 9) students from four schools during the second semester of the 2024 academic year. The research instruments included an interview form, a needs assessment questionnaire, a satisfaction survey, a learning achievement assessment, and the developed learning model. The data were analyzed using instrument validity through IOC, difficulty index (p), discrimination index (r), descriptive statistics (percentage, mean, standard deviation), and a Paired Sample t-test.</p> <p><strong>The research findings revealed that: </strong></p> <ol> <li>The developed learning model utilized a three-dimensional virtual environment integrating VR, AR, and real-time interactive systems, effectively enhancing learner engagement and delivering an immersive, real-world-like learning experience in art and culture.</li> <li>Students demonstrated higher post-learning achievement, with an average increase of 73.06% or 6.17 points compared to pre-learning scores.</li> <li>The creation of a learning network fostered knowledge exchange and supported the design and selection of instructional media tailored to the Social Studies, Religion, and Culture learning area, aligning with the concept of a Professional Learning Community (PLC).</li> </ol>Kittisak Na SongkhlaPhraSithisinghasani (Sophon Sophano)Phramaha Somboon SuthammoNiwes WongsuwanSayrung BupphaphanSakda Nganman
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2025-12-262025-12-2662147158The Strengthening of Participatory Network in Watershed Forest Management Through Integrated Buddhism of the Community in Sop Peng Subdistrict, Mae Tang District, Chiang Mai Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/2156
<p>The research article has the following objectives: 1) To study the management of the community's watershed forests 2) To develop activities in managing watershed forests according to the Buddhist principles of the community 3) To strengthen the community's participation network in the integrated management of Buddhist watershed forests. The study is qualitative research by interviewing and discussing important informants. 30 people carried out activities with the community and summarized lessons learned to return information to the community. To analyze the data, content analysis is used.</p> <p><strong>The results showed that: </strong></p> <ol> <li>Watershed Forest Management was managed through religious rituals, management through local wisdom. Management through the integration of natural resource conservation groups. Management through activities from government, private agencies and community allocation.</li> <li>Development of watershed forest management activities based on community Buddhist principles are: 1) The upstream process by organizing a community forum to brainstorm ideas on the guidelines for creating activities. 2) The middle stream process has implemented Buddhist activities that integrate with the community's watershed forest management by organizing watershed forest restoration activities. Creating awareness of watershed forest conservation for the community Providing knowledge on watershed forest conservation guidelines and 3) The downstream processes, by summarizing and evaluating the results and returning information to the community.</li> </ol> <p>3. Strengthening the network of participation in the integrated management of Buddhist watershed forests support by temples, monks, government agencies, private agencies, Royal Projects Initiative and educational Institutions. The findings from the research show that the model of strengthening the participation network in the management of Buddhist watershed forests is caused by the integration of Buddhist principles, integrated Buddhism activities in the conservation and restoration of watershed forests, and the participation of communities and networks.</p>PhraMaha Dhiravaj Dhiravungsosahathaya wisesTipaporn Yesuwan
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2025-12-262025-12-2662159172Development The Process of Buddhist Tourism Promotion In Mueang District, Nakhon Ratchasima Province.
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/2188
<p>This research article aims to 1) study the context and situation of Buddhist tourism in Mueang District, Nakhon Ratchasima Province, 2) develop processes to promote Buddhist tourism in the area, and 3) strengthen the network of Buddhist tourism in Mueang District, Nakhon Ratchasima Province. This qualitative research collected data through document review, in-depth interviews, and focus group discussions with 25 key informants. Additionally, it studied model temples as examples to develop Buddhist tourism promotion processes.</p> <p><strong>The research findings revealed that:</strong></p> <ol> <li>Buddhist tourism in the area is not yet widely popular despite the high potential of religious sites and cultural capital. Tourists still lack sufficient knowledge and understanding of important temples such as Wat Phra Narai Maharaj, Wat Phayap, and Wat Chaeng Nai. This has caused the Buddhist tourism economy to concentrate in limited areas due to a lack of systematic promotion.</li> <li>The development strategy for tourism promotion focuses on designing the “Ya Mo Pilgrimage Route,” linking the Ya Mo Monument with important temples and organizing religious activities and local rituals. The development is divided into two aspects: external development, using promotional media such as maps, brochures, and QR codes to increase awareness; and internal development, improving tourist sites in accordance with the unique identities of each temple.</li> <li>The strengthening of the tourism network emphasizes collaboration among government sectors, private sectors, temples, and local communities, with clearly defined roles in management, activities, and promotion to ensure sustainable Buddhist tourism.</li> </ol>Phramaha Krisshda buddhivangsoTipaporn YesuwanPrasert Buppasok
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2025-12-262025-12-2662173184Participatory Development of Community-Based Tourism Potential in Piang Luang Village, Piang Luang Subdistrict, Wiang Haeng District, Chiang Mai Province
https://so13.tci-thaijo.org/index.php/JOLRR/article/view/2530
<p>This research aims to 1) analyze the problems of community tourism in Ban Piang Luang village through participatory research, 2) study the feasibility of community tourism promotion projects and activities, 3) study the models for implementing community tourism promotion projects and activities, and 4) evaluate the effectiveness of community tourism promotion projects and activities. The study area is Ban Piang Luang. The research is qualitative, using participatory action research methodology. A purposive sampling method was used to select 80 key informants, comprising: 1) community leaders and local representatives, 2) government and local administrative organization officials, 3) entrepreneurs and community enterprises, and 4) youth and people. Research tools included in-depth interviews, focus group discussions, group discussions, and observation. The data obtained were analyzed using descriptive analysis and environmental analysis to synthesize guidelines for cultural tourism development.</p> <p><strong>The research findings revealed that:</strong></p> <p>1) Ban Piang Luang possesses unique cultural capital, lifestyles, and natural resources but faces limitations in infrastructure, knowledge management, and personnel.</p> <p>2) Sustainable development should be implemented in an integrated manner encompassing resource conservation, upgrading tourist attraction standards, developing community skills, and creating quality local products.</p> <p>3) Developed model projects include promoting cultural and historical tourism and disseminating local cuisine. And the development of skills in communicating local wisdom through youth.</p> <p>4) Monitoring and evaluation in collaboration with the public and relevant agencies reflects that these projects help to enhance tourism, increase economic opportunities, and create pride in local identity.</p>Khosit Chaiprasit
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2025-12-262025-12-2662185198