Chao, Yuang Shiang. “Developing a Marketing Model Utilizing the Resource-Based View and Risk Management in Emerging Economies: Insights from Multinational Corporations”. Intersecta Minds Journal 3, no. 2 (May 1, 2024): 79–101. accessed October 1, 2026. https://so13.tci-thaijo.org/index.php/IMJ/article/view/540.