https://so13.tci-thaijo.org/index.php/AJMI <p>The first volume (Volume 1 Number 1) of AJMI was published in June 2014. The goal of AJMI is to publish insightful, original and timely research that describes or potentially impacts management and/or innovation within the ASEAN context. AJMI is multidisciplinary in scope and encourages interdisciplinary research. The journal welcomes submissions in all topics related to management, as well as topics related to innovation; regardless of discipline or subject area.</p> <p>Topics that are either distinctly ASEAN-related or regional or international in scope, but of relevance to ASEAN readers are encouraged. In addition to empirical research, AJMI accepts conceptual papers as well as papers that provide new insights into previous work and/or conventional wisdom. Also accepted are structured/systematic literature reviews that follow a specific methodology. Manuscripts that are simply literature reviews are generally discouraged. It will publish two issues per year.</p> <p><strong>PERIODICITY</strong></p> <p>Twice Yearly</p> <p>First Issue: January – June</p> <p>Second Issue: July – December</p> <p>ASEAN Journal of Management &amp; Innovation (AJMI) is an academic journal listed in Thailand Citation Index (TCI, Tier 2) and ASEAN Citation Index (ACI) available online. ISSN 2351-0307</p> <p><strong>We urge all researchers, scholars, and students to visit our website for pertinent articles from local and international contributors that can be useful for their own research. </strong></p> <p> <strong>MISSION STATEMENT</strong></p> <p>The goal of AJMI is to publish insightful, original and timely research that describes or potentially impacts management and/or innovation within the ASEAN context. AJMI is multidisciplinary in scope and encourages interdisciplinary research. The journal welcomes submissions in all topics related to management, as well as topics related to innovation; regardless of discipline or subject area.</p> <p>Topics that are either distinctly ASEAN-related or regional or international in scope, but of relevance to ASEAN readers are encouraged. In addition to empirical research, AJMI accepts conceptual papers as well as papers that provide new insights into previous work and/or conventional wisdom. Also accepted are structured/systematic literature reviews that follow a specific methodology. Manuscripts that are simply literature reviews are generally discouraged.</p> <p>Relevant topics include, but are not limited to: </p> <ul> <li>Management &amp; Marketing</li> <li>Finance, Banking &amp; Accounting</li> <li>Human Resource Management</li> <li>International Business Management</li> <li>Project Management</li> <li>Technology and Innovation Management</li> <li>Operations &amp; Supply Chain Management</li> <li>Tourism, Leisure and Hospitality Management</li> <li>Entrepreneurship</li> <li>Organizational Behavior</li> <li>Business Ethics</li> </ul> <p><strong>PERIODICITY</strong></p> <p>Twice a year publication:</p> <ul> <li>First Issue: January – June (submission deadline in March).</li> <li>Second Issue: July – December (submission deadline in August).</li> </ul> <p> <strong>ARTICLE SUBMISSION</strong></p> <p>All submissions and correspondence should be sent to <a href="mailto:ajmi@stamford.edu">ajmi@stamford.edu</a></p> <p>A <strong>strong standard of English</strong> is expected, which means that authors who are non-native speakers may need to have their articles proofread by a qualified person prior to submitting them to AJMI.</p> <p>Articles must be submitted electronically in Word format. To submit a paper, go to the Journal Management System at <u>ajmi.stamford.edu</u> and register as an author(s), and upload the file containing the paper.</p> <p>Articles will be accepted to a maximum of 5,000 words (not including references).</p> <p>Submission of an article to AJMI implies a commitment by the author(s) to publish in the journal.</p> <p>In submitting an article to AJMI, the author(s) vouch that the article has neither been published, nor accepted for publication, nor is currently under review at any other location, including as a conference paper. If the article is under review elsewhere, it will be withdrawn from the submission list.</p> <p>In addition, the author(s) also agree that the article shall not be placed under review elsewhere while the review process at AJMI is ongoing.</p> <p>If the article is accepted for publication, the author(s) further guarantee not to withdraw it for submission to publish elsewhere. </p> <p><strong>ETHICS CLEARANCE CERTIFICATE</strong></p> <p>Ethics Clearance Certificate is now required as part of the submission process of an article of our journal, ASEAN Journal of Management and Innovation (AJMI), which means that any author seeking publication in AJMI must submit an Ethics Clearance Certificate together with the manuscript to be reviewed. Please note that any paper submitted without a valid Ethics Clearance Certificate will not be considered for publication.</p> <p><strong>PUBLICATION FEE</strong></p> <p>Commencing on July 11, 2024, and Volume 11 Number 2 (July-December 2024), AJMI will initiate the collection of a publication fee for all accepted and published papers. The fee is established at 4,500THB and is compulsory upon the author's receipt of the acceptance letter. As stated in Section 6 (Duties of Authors), “Submission of an article to AJMI for review implies a commitment by the author(s) to publish in the journal.”</p> <p> <strong>REVIEW PROCESS</strong></p> <p>AJMI uses a “double-blind peer review system,” meaning that the authors do not know who the reviewers are and the reviewers do not know who the authors are. All submitted manuscripts are to be reviewed by three expert reviewers per paper. Reviewers are chosen on the basis of their expertise in the topic area and/or methodology used in the paper.</p> <p>Each article is judged based solely on its contribution, merits, and alignment with the journal’s mission. Should any revision be required, our instructions to authors are designed to move authors towards a successfully published article. </p> <p> <strong>RESEARCH COMPONENTS</strong></p> <p>The article should include the following components:</p> <ul> <li>An introduction</li> <li>A review of the relevant literature </li> <li>An outline of the research methodology/ research design</li> <li>Research findings</li> <li>A discussion of the results</li> <li>A conclusion and policy recommendations/ recommendations to managers</li> </ul> <p> The complete Journal guideline for authors can be downloaded from "AJMI Guideline for Authors" in the Submissions page.</p> Stamford International University en-US ASEAN Journal of Management & Innovation 2351-0307 https://so13.tci-thaijo.org/index.php/AJMI/article/view/1600 <p>Editorial Board Team</p> Phatrakul Phaewprayoon Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-03-31 2025-03-31 12 1 https://so13.tci-thaijo.org/index.php/AJMI/article/view/1260 <p>Amid escalating global environmental concerns, new energy vehicles (NEVs) have gained widespread policy support and market acceptance worldwide for their environmental benefits and energy efficiency. In Guangdong Province, China, the promotion and adoption of NEVs are in a phase of rapid growth. This study aims to explore how enhancing customer satisfaction with NEVs can increase their repurchase intentions, thus fostering healthy market development. The primary objectives include: 1) Investigating the impacts of product quality satisfaction and service satisfaction on repurchase intentions and their mechanisms; 2) Examining the effects of product quality satisfaction and service satisfaction on brand trust and their mechanisms; 3) Exploring the impact of brand trust on repurchase intentions and its mechanisms; 4) Analyzing the mediating role of brand trust between customer satisfaction and repurchase intentions. To achieve these objectives, a quantitative research method was employed, using a survey designed from established literature to randomly sample consumers of new energy vehicles in Guangdong Province. A total of 500 questionnaires were distributed, with 466 collected and 398 validated, resulting in an 85.41% effective response rate. Data were analyzed using a Structural Equation Modeling (SEM) approach to test the research hypotheses. The results indicate that both product quality satisfaction and service satisfaction significantly positively affect repurchase intentions. Brand trust plays a significant mediating role between product quality satisfaction, service satisfaction, and repurchase intentions. These findings provide practical guidance for NEV manufacturers on how to enhance consumer loyalty and stimulate repurchase behavior by improving product and service quality and strengthening brand trust. Overall, this study not only enriches the theoretical understanding of customer behavior in the NEV market but also offers empirical evidence and strategic recommendations for the industry to better meet consumer needs, promoting sustainable development of the NEV market in Guangdong and beyond.</p> <p> </p> Lu Suo Guangyu Li Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-03-31 2025-03-31 12 1 1 15 https://so13.tci-thaijo.org/index.php/AJMI/article/view/1124 <p>The objective of this research is to propose an innovative theoretical paradigm to investigate the customer value co-creation behaviors (CVCCB) and its antecedents’ effects under Chinese mobile banking context by adopting Stimulus-Organism-Response (SOR) theory. This study also aims to examine the moderating effects of generational differences on customer’s perceived trust and CVCCB basing on generational theory. This research will extend prevailing knowledge of CVCCB by investigating its antecedent factors’ influences from holistic perspective. A total of 599 sampled survey responses were collected from various Chinese provinces and utilized in quantitative statistical analysis such as Structural Equation Modelling and path analysis. The test results from this study concluded the significant effects of the hedonic values in mobile banking service quality (MBSQ), customer perceived trust (CPT) and generational differences’ on CVCCB in Chinese mobile banking (M-banking) setting. Despite limitations such as using smaller sample size and lower-order CVCCB construct, these study results can offer valuable insights for financial institutes’ management to effectively management customer relationship in the highly competitive Chinese digital finance service context.</p> Fei Lu Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-03-31 2025-03-31 12 1 16 35 https://so13.tci-thaijo.org/index.php/AJMI/article/view/1199 <p>Integrating computer-aided design (CAD) tools, such as AutoCAD, in architecture and engineering education becomes increasingly vital in equipping students with essential design skills. Using the Technology Acceptance Model (TAM) as the theoretical framework, this study aims to understand what factors influence the students’ perception and attitude toward using the software. With regard to this, an online survey was conducted with the use of a Google Forms questionnaire from 213 engineering and architecture students from different universities in Mindanao. Partial Least Squares Path Modeling (PLS-PM), or Structural Equation Modeling (PLS-SEM), was utilized to examine the data. The findings reveal there is a significant relationship between PU to Attitude towards AutoCAD with a coefficient of 0.325 (T = 4.522, P &lt; 0.001). Similarly, the path between the PEU and Attitude towards AutoCAD has a coefficient of 0.316, which also exhibits a positive relationship. Furthermore, the findings do not support a positive relationship between PF and Attitude towards AutoCAD. With this, it is observed that TAM is a strong predictor for students’ attitudes toward technology, specifically AutoCAD.</p> Brandon Obenza Crisnel James Bulatete John Aulimar Cadanilla Dave Norman Infiesto Roland John Item Chrishna Angelie Labutap Yuu Lopez John Marcell Novicio Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-03-31 2025-03-31 12 1 36 50 https://so13.tci-thaijo.org/index.php/AJMI/article/view/1037 <p>This study examines employee satisfaction with HRM (Human Capital Management) practices in Cebu City, Philippines' business process outsourcing (BPO) industry. Employing a descriptive-correlational methodology, the study explores important domains such as organizational socialization, work-life balance, adoption of Human Resource Information Systems (HRIS), labor-management relations, observance of due process, employee morale, and talent management. Significant differences in employee satisfaction levels are observed depending on demographic factors such as age, gender, civil status, educational attainment, and length of service&nbsp;according to data gathered from 370 employees, including both rank-and-file and management employees. The results show that compared to rank-and-file employees&nbsp;often report moderate levels of satisfaction, management employees show lower levels of satisfaction, especially when it comes to labor-management relations and work-life balance. The study emphasizes the necessity of customized HCM methods that consider demographic differences, implying that a one-size-fits-all approach&nbsp;might not be sufficient to meet the different demands of a contemporary workforce. It is advised that more research be done to investigate longitudinal viewpoints and qualitative insights into HCM satisfaction. BPO companies may improve retention, increase employee happiness, and cultivate a more productive team by implementing focused HR initiatives.</p> Jiomarie Jesus Eddie E. Llamedo Mark Anthony Tenedero Evelyn C. Navares Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-04-03 2025-04-03 12 1 51 64 https://so13.tci-thaijo.org/index.php/AJMI/article/view/920 <p>This research study delved into the remittance practices and challenges encountered by Cambodian migrant workers in Thailand who send money back to their families, and also asked about desired changes in remittance services. The study examined the difficulties faced by both legal and illegal workers and their satisfaction levels with existing money transfer services. Respondents comprised 175 Cambodian migrants employed in Thailand, and migrant workers’ families in Cambodia and providers of money transfer services were also interviewed.</p> <p>Migrant workers face many challenges with money transfer services. While fees were generally considered reasonable, hidden costs like unfavourable exchange rates drove up expenses. Transfer speeds were acceptable for most, but faster options were desired. A major concern was respondents’ lack of awareness about hidden costs, making informed decisions difficult. Satisfaction levels were higher than expected, but many respondents still desired cheaper, faster, and more convenient options, especially less-educated and illegal workers who prioritized transaction safety and lower fees.</p> <p>To improve the remittance landscape, recommendations include financial education for workers, clearer disclosure of fees and exchange rates, diverse service options, and improved communication from providers. These changes could create a fairer system, allowing migrant workers and their families to keep a larger share of their hard-earned wages.</p> Wandath Seng Wayne Hamra Copyright (c) 2025 ASEAN Journal of Management & Innovation 2025-04-03 2025-04-03 12 1 65 76