Javinal, Rhea Mar Keith V., and Dr. Jonathan D. Mondero. “Augmented Reality Virtual Try-on Technology, Trust and Purchase Intention in Thailand’s Cosmetics Industry: A Moderated Mediation Analysis”. ASEAN Journal of Management & Innovation 13, no. 1 (April 10, 2026): 58–72. accessed September 17, 2026. https://so13.tci-thaijo.org/index.php/AJMI/article/view/3275.