JAVINAL, R. M. K. V.; MONDERO, D. J. D. Augmented Reality Virtual Try-on Technology, Trust and Purchase Intention in Thailand’s Cosmetics Industry: A Moderated Mediation Analysis. ASEAN Journal of Management & Innovation, Bangkok, Thailand, v. 13, n. 1, p. 58–72, 2026. Disponível em: https://so13.tci-thaijo.org/index.php/AJMI/article/view/3275. Acesso em: 17 sep. 2026.